Your waiting room or lobby is a large part of your patient's experience. Transform that wait into a positive and productive experience for patients and their family members with our new waiting room DVDs for medical spas, day spas, plastic surgeons, dermatologists and aesthetic physicians.

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Typically "free" waiting room educational products come with a big catch—sponsorship ads—which detract from your business and, to be honest, look pretty tacky. Frontdesks's waiting room DVDs do not include any promotional messages or content, leaving you free to match your treatments and objectives to the story you're telling.

Each DVD contains only the information that you want and promotes the treatments that you offer, and because they play continuously and automatically repeat, they require no attention from staff.

Best of all, your new DVD will work for you all of the time with just one purchase. What other kind of advertising does that for you? Our waiting room videos really are the very best markeing you'll ever buy.

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Medical Spa MD has this excellent post on using waiting room vidoes in your cosmetic clinic to increase revenue per patient.

From the post:

Unlike most forms of advertising, waiting room vidoes can boost your revenue immediately. In the most recent Medical Spa MD Physician Report, physicians running cosmetic clinics were asked what kind of marketing is most important in generating sales and if they're already marketing to patients in their waiting room.

and there's this:

...video marketing moves your marketing to an entirely new level. Look at that second chart; 25% of responding physicians indicated that they're using video marketing in their waiting room and that they're 'killing it'.

We already now how effecitve waiting room vidoes are of course. We've got happy clients around the world that are using our videos to educate, start conversations about additional treatments, and reduce patient anxiety with the wait.

Posted
AuthorMedical Spa MD

Once you've purchased one of our waiting room DVDs for your waiting room or lobby, you're going to need to configure a set-up to play it. Here's what we suggest:

Putting a jaw-dropping, attention grabbing video in your waiting room or lobby is the perfect way to upsell and cross-sell, but you'll need to make sure that you're getting the most out of your new DVD. Here's a quick guide to setting up your waiting room.

Frontdesk's waiting room DVD's are all designed to be simple to use and work in current DVD players or run on a computer that can play a DVD. They're designed to be run continuously and placed in a conspicuous place that your patients can see and watch while they're filling out paperwork and waiting. 

Here's what you'll need:

  • Your exceptionally beautifull Frontdesk DVD... Hopefully, it's a Custom ; )
  • Something to play it with: You can use a cheap and portable DVD player or a computer that has a DVD player. IMPORTANT: You will want to make sure that you can set the DVD to 'loop' or continuous play on whatever device you're playing it back on.
  • Something to play it on: Generally a TV but you can use a computer monitor.

The DVD Player

This should be pretty simple but the quality of your setup will determine how good the video looks. You certainly do not need state-of-the-art equipment but you'll want to make sure that it's decent and, most importantly, can continuously loop the video so that you can just turn it on at the beginning of the day and forget it. I've seen really good results with small and cheap DVD players that can be had for as little as $30 on Amazon. You can also use an old computer, but it will need to be able to play DVDs.

The TV or Monitor

Again, this need not be the latest and greatest but you'll want a nice flat screen that shows well and fits in a visible space in your lobby. You can show your DVD on any size screen but we've found that a mid-size screen (27 - 35 inches) is a good size. You'll want to positition it fairly close to where patients are sitting and at a good angle for viewing. Set it up where there aren't any distracting reflections.

Also, while your DVD has audio, we strongly suggest that you just turn the audio all the way down and leave whatever ambient music you use as the soundtrack. 

Your Video: Putting It All Together

Remember, the idea here is to make you look professional, entertain a little, grab some attention, and most importantly, to make your patients aware about other services you offer and generate some questions. These are NOT designed to be hard-selling pitches that scream Buy! Buy! Buy! We've found that those are much less effective than teasing patients and letting them ask questions during the service or treatment.

Posted
AuthorMedical Spa MD