We're launching a new SEO website reports that include everything we're involved with, from Facebook and Twitter marketing, to your website SEO. Here's a video overview.
As there are now a lot of professionals turning to Social Media for furthering their careers, they need to establish ground rules else they may be damaging their careers.
To maintain a sense of professionalism in a place where almost everything goes, here are a few things to keep in mind.
You have boundaries. Knowing that you are now using your professional and personal spaces interchangeably, you still need to define your boundaries. It's important to be careful with what you say and you need to learn proper online etiquette.
All eyes are on you. Before sending out that tweet or pressing that "publish" button, know that everyone is watching. Everything is documented within the internet. Even if you decide to delete it, it still manages its way into hard drives. Make sure to look at your posts from different perspectives. What would your colleagues think if they saw your post? What about your boss? Potential Employer?
Imitate People You Respect. This goes for online and offline. It is important to maintain a respectable character online as it is offline. Imitating people that you respect is one way of earning your own. Aside from that, you also need to respect others online. Respect begets respect.
Tweet only when sober. Things might easily pour out after a few drinks. However, it's one thing that you don't want to be doing. It's the same as waking up in the morning with a huge hangover and a short memory lapse.
Dialog with your employer. Keeping tabs on one's self is one way of improving one's self. By dialoging with your employer, you also get the sense of what is acceptable behavior...for him that is.
Social media networks are places where a simple mistake can ruin a reputation. So make sure you keep on policing yourself.
Alex Panagiotopoulos of Freelance MD explains basic social media functions for physicians in cosmetic medicine.
This video covers your basic Twitter account setup.
Plastic surgeons, dermatologists, laser clinics, medical spas, skin clinics and laser centers will all benefit from learning about the newest social media marketing tactics and strategies. Social media is growing and your cosmetic medical practice can benefit from it's growth with Twitter, Facebook, Blogging and other marketing and SEO SEM methods.
Alex Panagiotopoulos of Freelance MD explains basic Twitter functions for businesses.
Twitter is growing and your cosmetic medical practice can benefit from it's growth. This video covers basic Twitter account setup for you medical spa or cosmetic practice. Additional videos will address advanced techniques to gain followers and use your new Twitter account to build your business.
Plastic surgeons, dermatologists, laser clinics, medical spas, skin clinics and laser centers are all benefitting from the newest social media marketing tactics and strategies on Twitter, Facebook, local search engine marketing and other social networks.
This issue has come up before, most recently when the New England Journal of Medicine asked whether doctors should friend their patients on Facebook.
Pediatrician Bryan Vartabedian looks further at the issue, and sees it fraught with potential risk.
He points out that sharing privileged information requires written consent. But what if the patient initiates the conversation? Some attorneys say that can imply consent, but the laws in this area are not yet clear.
Also, every communication between doctor and patient needs to be documented. Dr. Vartabedian notes that “the documentation on most social platforms isn’t detailed enough for other medical professionals or auditors to follow what’s gone on between you and your caregiver [and] let’s not forget that Twitter has a habit of disappearing after a couple of weeks.”
And perhaps most concerning is the privacy issue. When someone shares personal medical information in a public forum, like Twitter or a Facebook page, it has to potential to get indexed by search engines, making it permanent on the web.
There’s tremendous potential for doctors to better use Twitter and Facebook to interact with patients. By guiding patients to reputable sources of medical information, for instance.
But social media isn’t mature enough for doctors to provide personal medical advice to patients. Yet.