SEO, or Search Engine Optimization is today among the fastest growing marketing strategies.  A lot of business owners are trying to their revenues by offering their services and products in the internet. It’s getting very important to market yourselves properly in the internet.

Here’s why SEO can be a critical factor in marketing.

Many business owners believe that merely having an online presence is enough. So they set up a Facebook page, perhaps a twitter account and pay for a site hosting for their own website and call it a day. Unfortunately, that’s not enough to get you in the search pages. For search engines to get you at the top of the rankings, you’ll need to be referred to by other sites, preferably by other ranking sites.

The traditional marketing method, such as using paper media or television can only reach a limited number of people due to various reasons. It may be readership popularity, business markets or simply brand recognition. What’s worse, the more you spend on traditional methods, the higher your costs will be.

SEO, which is also a form of marketing method, if utilized correctly, can give you the benefit of worldwide audience at minimal costs.

To market your business, you can try telemarketing, running ads on TV or on paper. However, with SEO within your arsenal, once you reach the top of the search pile, anyone who is searching for your particular service will have access to your site. Even if they’re using different search engines, it will certainly increase your business a lot more.

If your business considers your website as your engine that drives you to success, in that context, you can consider SEO as the oil that and an SEO Expert as the mechanic. 

Posted
AuthorMarco

People who are turning into online commerce are steadily increasing. A lot of people are now realizing that having an online store offers an advantage compared to having to rent out office space. Aside from that, a lot of services are now being offered to online clients to maximize their income.

In order to be an effective online merchant, one thing you will need is SEO. However, it'll be pretty hard to start up a web store and start SEO as well, not unless you have enough manpower and resources.

Take note that dominating a very competitive industry is not very easy, especially if you're competing with brands or companies that have existed for more than a decade. That is why you need to avail of SEO services. Instead of training yourself to do SEO or (and most likely starting from scratch), it will be better for you to avail of SEO services. If your business relies heavily on online traffic, you can't afford not to avail of SEO services. SEO companies will certainly help you increase your rankings and increase your revenue.

When hiring an SEO firm, be sure that the following services are being offered.

Keyword Research

This is the basics of SEO. Every activity involved in SEO has everything to do with the keywords you want to rank for. You need to consider the number of searches for your keyword. Trying to rank for a keyword that only gets 5 hits per month isn't exactly what you'd call a lucrative business.

Link Building

Another necessary part of SEO is getting links out in the web. The more links you have, the better your site will rank for certain keywords. Every SEO firm should be able to do as much. However, make sure that they're doing white hat strategy. There are SEO companies that do black hat strategy. Admittedly, it can work for a while. Unfortunately, search engines like Google and Yahoo didn't hire PhD grads just so you can easily cheat them. I'm not saying black hat strategies don't work. In fact they do, but it's something that's short-lived.

Social Media Marketing

Increasing your hits will require you to delve into social media marketing. Almost every user of internet spends at least a few minutes, if not hours, on social media like Facebook, twitter, etc. Tapping into these can certainly expand your potential market.

If you’re running a business that relies strongly on the internet, you’ll have to do a little bit of SEO. And a component of SEO is doing article writing for SEO purposes. There are slight differences between an ordinary article and an article that was made for SEO. SEO writing is the process of combining good quality content and proper keyword usage. In order to do that, see the steps below.

Always start with keyword research

The logical thing to do if you want to rank for keywords is to do keyword research. There are many tools available in the internet, some of them are free. These tools allow you to determine which keywords you should be using by providing you the number of searches per month, among other details.

Identify topics of relevance

Make sure to choose the topics carefully for your keywords. Lately, search engines are getting in terms of identifying which sites to give in the search results.

Write the article

Write the article like you do when writing ordinary articles. The basics still apply, providing an introductory paragraph, the content and a conclusion. Be sure to write high quality, valuable content, something which people would spend some time to actually read.

Insert your keywords

Here’s the tricky part. When you already wrote the article that’s related to your keyword, it’s most likely that you’ve already used that keyword. Make sure though that you haven’t used the keywords too much because it might trigger some spam filters. Instead of repetitively using the same keywords, it would be good to replace them with what we call ‘cousin keywords’. That way, you get to increase the relevance of your topic without being labeled as spam.

Don’t forget to link back to your site

A good practice when writing the article is to make sure that it links back to your site. If you’re writing for your site content, a common practice would be to link back to your home page or perhaps another page in your site. That way, readers can easily navigate through different contents of your site. However, linking to different sites isn’t necessary for your own content.

On the other hand, if you’re writing for article submission (another common practice for SEO), it’s important that you don’t forget to insert the links to your site. Otherwise, the content you wrote will just be good for reading and gives you no benefit in SEO perspective.

People have been going on and on with efforts to increase their online presence through any means and now that has even included being rude to your customers, all for website SEO.

In case you didn't know, there was an article published in New York Times talking about a business which intentionally created bad customer experiences in order to improve their rankings. As a result, they did boost their ratings in search engines.

According to the merchant, you can generate complaints and negative complaints for your site. The main point of the article is that being bad on the web is good for business. Such an unorthodox approach, but can be considered ingenious to those who want visitors for that purpose only.

However, Google caught up with them and is now extending its efforts to provide search results that exclude those businesses. They developed an algorithmic solution that detects those merchants that provide very bad customer experience. They do not intend to disclose the details of their solution because of people trying to work their way around the Google ranking system.

Aside from changing their search algorithms to address this issue, they also penalized the business for doing such act.

It cannot be avoided that people will always try and find loopholes in the ranking algorithms. However, just to be clear, Google is making it clear that being bad to customers is bad for business in Google.

Remember that Website SEO's main purpose is to increase your online presence in order to get potential customers to come to your site. Building a good lasting relationship with them is your responsibility as a merchant as well.

If you spent all your efforts making bad publicity in order to increase your rankings, it may end up backfiring.

Posted
AuthorMarco
CategoriesWebsite SEO

Everyone that lands on your website is a potential customer. Instead of having them jump to the next site of interest, there are ways of making sure that they stick around and browse through your other pages.

Below are some of the ways that you can have these visitors stay a little longer and hopefully be frequent visitors or even followers.

Make every page a landing page. Google indexes every page you have and when they end up in the search engines, depending on your SEO efforts, they can land on different pages and not just your home page. Remember that every page in your site should be treated as a landing page. Develop your pages to look as if it were the first page that visitors will see.

Publish more true content. A lot of people use link bait to get people to their site. It's a strategy of getting people there in the first place. However, if your site doesn't really have the information the customer wants, they'll just be upset and leave your site immediately. So be sure to link bait carefully. It may damage your reputation.

If you say it, do it. We often promise readers something if they click on our links. If you promise them a free report, or a solution, or an informational article, don't make them buy them at the end of all your marketing pages. You need to give some to get some. If you promise you can teach them how to play chess by reading your post, then teach them how to play chess, or at least give them some pointers to do better at chess. This is short of saying that you shouldn't lie in you post titles. Readers will never trust you again if you're using a lot of misleading headlines.

Avoid teasing, or at least minimize it. You can be tempted to do some introductory paragraph do brace the reader for something that you're actually presenting. You may ask them questions to lead them on, making them think that you understand them. Don't prolong this too much. Sometimes readers want to get straight to the point. It's better to get down to business and stop flirting.

It's great that you get to have readers in your site. But remember that it's just as important, or even more important, to get them to stay and return for more.

Posted
AuthorMarco
TagsSEO

When we talk about SEO, the first thing that comes to mind is the internet. After all, the Website SEO means Search Engine Optimization. Now, here I am sharing tips on how to promote your SEO efforts offline. Consider the irony in that.

As a matter of fact, supplementing your online strategies with offline strategies are actually very helpful especially if you're running local businesses. It may be a different thing for international retailers. However, if you're running a medical spa in LA, or perhaps a clinic in Chicago, having offline strategies may actually benefit you a lot.

Here are a few tips for promoting your SEO efforts offline.

Use offline advertising to promote your web presence. Aside from advertising the name of your company in local publications, you can include your online accounts as well to increase your internet presence. By posting your Facebook or twitter accounts, you'll be able to give readers easy access even when they're not using a computer.

Ditch the traditional Business cards. Another way to say it would be, make your business cards online friendly. If a traditional business card should contain your name, your company, your position and your number, these days, you should consider putting in your website and social media accounts as well. In a way, it is also a form of advertising. You can even use those cards as means of promoting different events that you have.

Use your Car for advertising. Have you ever seen cars that have all those company logos plastered on their sides and even their windshields? Well, this is a milder version of that. By availing of custom car stickers, you can convert your cars into a mobile billboard.

Be Creative. At this day and age, you'd be surprised at the next gimmick that can be proven effective. Use games, use technology, use whatever resources you can.

 

Posted
AuthorMarco

As a site owner, you would really feel great watching your site inch its way up in the search engine results pages. Website SEO is an ongoing endeavor and as you continue your SEO efforts, you might be tempted to do some things that may stunt your climb up the SEO ladder.

Do not be misled by marketing strategies and sales pitches that will lure you into doing the following for they will certainly be your undoing.

Black Hat SEO. Time and time again, you have been advised. Always use white hat strategies instead of black hat. I'm not saying that Black hat doesn't pay off. It does. It sometimes does. However, the repercussions of having your site banned from search engines are not really worth it. It would be a pain starting from scratch again.

Overhauling your website. With all the new "user-friendly" platforms, it's only natural for site-owners to shift from one platform to another and overhauling your website. This can be disadvantageous especially if your new site has a very different structure with your old one. In order to overhaul your website properly, be sure to make use of 301 redirects so that you'll be able to maintain the site integrity and not show off as broken links when being crawled by spiders.

Duplicate content. So you see a site that has great content and you decide to copy it. Bad move. This can certainly get you slapped back in your rankings. If you really want that content so bad, why not rewrite it? I'm not suggesting that you spin it, but perhaps you can make another version of it. There are online tools that can help you with ensuring the uniqueness of your work.

Too Few Marketing. Links, links and links. You can only do so much optimizing for your site. Optimizing your site is not going to be enough to get you in the search pages. Again, you'll need links. The more, the better. Take a proactive approach in building links for your site.

Before doing anything drastic to your site, make sure to consult Website SEOs for the best course of action. It would really be a shame to sabotage all your efforts with a few misguided actions.

The intentions are good, but when it comes to SEO, it's the aftermath that counts.

Posted
AuthorMarco

Blog commenting is one of the best ways of getting links for your site and a common practice for website SEO. Unfortunately, this led to blogs being filled up with crappy comments that don't even contribute to what the blog is saying.

Because of this, a lot of webmasters configured their blogs to moderate their comments before posting them. In order to get your comments approved and, more importantly, your links published, here are tips to consider.

Avoid copy/pasting. Though it is very easy to just copy and paste your comments for easier, it's not a good idea doing this because it's going to be obvious that it's spammy. Generic comments are going to be very obvious. You could also set up a template but be sure to add a few words in that’s relevant to the topic.

Spare a few seconds to read the blog. You actually don't have to read the whole thing. A simple skim of the blog will allow you to get a grasp of what they're talking about. Aside from this, what you can do is quote a part of the blog itself or someone else's comment.

Check formatting. In order for links to count, they must appear in link format. Most blogs are capable of interpreting HTML format. Remember the "<a>" tag? Use that to your advantage when commenting. However, some other sites autoformat URLs into links so you won't be able to use a different anchor text for your link. Still, the link will still be beneficial.

Choose a relevant blog. Before you do decide to comment on a particular blog, be sure that the theme of the blog your commenting on is relevant to the site your promoting. If you own a site about computers and you are commenting on a sports site, the links you’ll be putting won’t amount to much.  Even if you do get those comments posted, search engines may not put some weight in your links since the site you have links on are not relevant to your site.

Webmasters are particularly lenient when it comes to comments that actually add value to the content. So make sure that your comments contribute at least a little value to the blog.

 

Posted
AuthorMarco

Directory submission is still one of the effective ways to get links. However, effective as they may be, they still have their problems. Nowadays, you can find small web directories that mainly exist to swindle you. You can see them as paid web directory listings.

So, are they still good? Actually, they were and they still are for different reasons. Before, they are a good venue for web advertising. People used to go to directory listings to find certain things. That is until search engines took over. Still, they have their value in terms of links. And you know what they say in order to get to the top; you need links, links and links.

In order to get to the top of the search pages, you need to have a number of links. However, not all links have the same weight. If you're operating a site on flower arranging services, it wouldn't have a lot of weight if you find that link in gaming sites.

Most directories have human editors where they scrutinize your site before posting it in their directory. This means that in order for your site to get posted in theirs, you'll need to adhere to some rules and guidelines first. This way, your site will be categorized accordingly. Search engines make use of this information to check what kind of site you have as well.

On the downside of submitting to web directories, there are a lot of web directory lists online and it's getting hard to find one that will actually provide value to you. A lot of the web directories that people go to are even obsolete, due to relying on search engines for quicker searches. Most Website SEOs would consider pagerank as a factor for choosing web directories.

Submitting to a directory listing is still considered an effective online SEO strategy. Look for a directory list that is updated regularly and has human editors. Find a directory listing that is related to your website because not all directory listings cater to all topics. Again, pagerank is one thing to consider. By doing this, you'll be able to save money and improve your profits.

Posted
AuthorMarco

Everybody wants to be placed at the top of every search engine. So how does one do it? What we'll talk about today is to help you develop a sensible strategy in promoting your website.

Have you ever asked yourself, how does a search engine choose which one goes at the top?

The truth of the matter is, every search engine has their own "top secret" formula or algorithms to calculate whether you should go at the top. There goal is to provide the most relevant, up-to-date pages for every search query. In order to do this, they are continuously battling against SEO experts who would seek to turn the favor into their clients.

Black Hat and White Hat Website SEO

There are basically two strategies in getting on top, namely Black Hat and White Hat. White hat is the kind of Website SEO that search engines approve of. It is by providing quality, relevant, and timely information.

Black hat on the other hand refers to strategies that try to circumvent that and is a why synonymous to cheating. Black hat strategies can work. However, these "techniques" can only work for a while since smart people at Google can figure out what you're doing and get rid of that loophole. This can even get you banned.

No one can really be certain what affects the rankings. However, there are those that have been proven time and time again. It also makes sense considering the goal that search engines have.

Quality Themed Content. This is more than just stuffing your articles with your keywords. Search engines are getting better at determining the themes where your links are at. Search engines determine the themes through "latent semantic indexing". It's another way of saying that some artificial intelligence is capable of checking whether the sites that have your links have the same theme, or basically similar to your site.

All Links Are Not Made Equal

Links with the same theme as your site can have more weight than those links that come from sites that are unrelated to your site. In other words, if you're trying to promote a baking site, your links from a baking blog can have more weight than links from a gardening site.

Can Anyone Guarantee A Number One Placement?

The answer is NO! No SEO consultant can guarantee Top placement. All they can guarantee are actions that can try to get you there. Not unless he owns the search engine of course.