Have you logged on to an online stoe and see that the shops are offering prices at 50 to 70% discount? They all sound too good to be true right? Well, as a matter of fact, they actually are.

What’s it all about? This is a new trend of online business strategy that takes advantage of bulk buying. This strategy was actually popularized by china where buyers group together in order to have bargaining leverage.

This results to a Win-Win situation where buyers are happy since they get the merchandise at a cheaper price and the seller is happy because he gets to sell a lot at one time.

Groupon was the first one to implement this strategy online since 2008. Because of its supposed effectiveness, a lot of major players have decided to join in like Livingsocial, Tippr, etc.

Now, if you’re a service provider (or perhaps a seller), this can be a great venue for you to increase your sales.

“How will it increase my sales when I’m lowering my prices?”

The Real Purpose

Well, the truth of the matter is, this initial exposure of providing massive discounts is only the first step. The purpose of availing of this is to let consumers know of your products. With prices dropping as low as 30% of the initial cost, you can only expect buyers to rush in. Some suppliers will even go lower than that just to make sure they are totally visible in the market.

As I’ve said before, this is only the first step. The next thing that you have to guarantee is customer satisfaction.  A lot of customers are willing to come back around as full-paying customers especially if they figured out that your products are worth it.

Remember, that in order for this to be effective, you’ll need to have a quality product or service being offered. Otherwise, you’ll just be concentrating on dropping your prices. This is a losing formula.

There’s Always Room For improvement.

In order to offset your chances of having more customers, especially returning customers, make use of customer reviews. Aside from positive feedback driving more and more customers in, the negative feedback allows you to improve and possibly reinvent your products and services in order to make it better.

In short, Group buying gets you customers. Customer Reviews are for you to continuously improve.

 

Posted
AuthorMarco
CategoriesSEO + SEM

Alex Panagiotopoulos of Freelance MD explains basic social media functions for physicians in cosmetic medicine.

This video covers your basic Twitter account setup.

Plastic surgeons, dermatologists, laser clinics, medical spas, skin clinics and laser centers will all benefit from learning about the newest social media marketing tactics and strategies. Social media is growing and your cosmetic medical practice can benefit from it's growth with Twitter, Facebook, Blogging and other marketing and SEO SEM methods.

Part 1: How to set up your new businesse Facebook account correctly.

Alex Panagiotopoulos of Freelance MD explains basic Facebook functions for physicians in cosmetic medicine in part 1 of a multi-part training videos.

The focus of this video is on buiding Facebook pages for cosmetic medical practices but these tips and techniques work equally well for any business.

Plastic surgeons, dermatologists, laser clinics, medical spas, skin clinics and laser centers will all benefit from learning about the newest social media marketing tactics and strategies. Facebook is growing and your cosmetic medical practice can benefit from it's growth.

Part 2: How to set up your new Facebook business account correctly.

Alex Panagiotopoulos of Freelance MD explains basic Facebook functions for businesses looking to leverage Facebook's avalance of traffic for local business.

Plastic surgeons, dermatologists, laser clinics, medical spas, skin clinics and laser centers are learning about the newest local search and social media marketing tactics and strategies.

Shine Teeth Whitening is now using Frontdesk SEO for their online marketing.

Shine's got something of an interesting business model. They provide professional teeth whitening services for doctors offices. So instead of getting your teeth whitening trays from your dentist, you can pick them up at your plastic surgeons office while you're getting your Botox or photofacial. It's exactly the same service that dentists provide.

Better yet, they use stay-at-home Moms to make their teeth whitening trays.

From their site:

Shine Teeth Whitening Services provides professional teeth whitening services to medical offices while creating jobs for single moms, musicians, artists, and others who don’t fit well in the traditional 8-5 corporate world. Our technicians are trained by licensed dentists to create custom fit trays for teeth whitening at a fraction of the cost of obtaining those services from traditional dental office suppliers.

Posted
AuthorMedical Spa MD

SEO according to Wikipedia:

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

Posted
AuthorMedical Spa MD