Density is defined as the amount of mass per unit volume. Similarly, keyword density is defined as the number of repetitions of a certain keyword within the whole article or webpage.

When you’re talking about Website SEO, you can’t avoid the topic of keyword density. In order to avoid being tagged as spamming, there are certain limits of keyword density that we need to be aware of.

When search engines were still at its infancy, people stuff their pages with targeted keywords leaving little for legitimate information. In order to combat that problem, search engines have preferred their indexing to certain pages which do not exceed a certain percentage of keyword density.

As a golden rule, most SEOs have respected the value of keyword density at 2% and 5%. Anything more than 2% is considered spamming by Google but other search engines like MSN and Yahoo consider 5% to be their threshold. Anything more than 5% will assume that you’re stuffing your page with keywords just to get rankings.

How To Compute for Keyword Density

We’ve been talking about values of keyword density. However, we haven’t actually shown you how they are computed. As an example, let’s use this article. This article has used the word “keyword density” a number of 12 times. We then get the keyword density by dividing the number of keyword instances over the number of total words in this article which is 435 words. That gives us a keyword density of 2.9%. If I were gunning for this keyword, I’d certainly have a hard time showing up in Google’s search results.

How To Compute Keyword Density Using Microsoft Word

Most content writers use Microsoft Word to write their articles. The real-time grammar and spell check is a great advantage especially when writing. Unfortunately, it doesn’t have a built-in command to check your keyword density. You can opt for online software that can instantly check your keyword density. However, why waste time looking for another software? You can do this yourself in less than 3 minutes.

In order to do that, you simply have to do the following:

  1. Go to the Find menu under Edit tab. Type in the keyword you’re looking for and in the “Reading Highlight” button, choose highlight all. It should then give you the number of instances for your keyword.
  2. Go to the Word Count Menu or simply “Ctrl + Shift + G”. It will show you your document statistics. Here, you can see the number of words used for your content.

Now that you have those two figures, you can simply compute for the density. Did it even take you 3 minutes? It could probably even be less.


We're getting a growing number of full-service website SEO accounts from Medical Spa MD Members and additional do-it-yourself SEO accounts popping in all the time.

Read this review of our SEO software by a Medical Spa MD Member.

Since we've had so many Medical Spa MD Members sign up and begin using our SEO software or outsourcing their SEO to us, I though I'd comment on one of the most common questions that we get from plastic surgeons and medical spas that are just starting; keyword selection.

What are keywords?

Keywords (or key phrases) are what someone who is looking for a laser clinic or medical spa types in to the search engine. For many, selecting the right keywords can be onf of the most important decisions they'll make. If you select the right keywords your marketing efforts should see some pretty significant results after just a short time, but select the wrong keywords and you're going to be banging your head against the wall with little to show for it. So, lwhich keywords are going to be the most useful for Medical Spa MD Members?

Most Medspa MD Members are individual physicians who have a single medical spa, laser clinic, dermatology or plastic surgery practice. As such, they're targeting potential clients based on geographical location; a certain 'radius' around their practice that they typically pull new patients from.

This one single piece of info gives you the ability to be especially effective by using your geography in your SEO efforts. And since 85%+ of your potential clients are now using the web to find local businesses it's more than just a 'nice to have', it's imperative for success if you're looking to grow.

Selecting Your Medical Spa's Or Laser Clinic's Best Keywords

There's some good news here. If you're offering Botox, Dysport, laser hair removal, or photofacials, or you're using technology that clients might be searching for like Fraxel, Thermage, or IPL treatments, you can just stick your area code or location on the end (which is how people commonly search) and you're set; so 'Fraxel' now becomes 'Fraxel Manhattan', 'Thermage' becomes 'Thermage NYC', and 'laser hair removal' is now 'laser hair removal 90210'.

Of course there's a hitch. Just because you're being ranked for 'Fraxel NYC' doesn't mean that you'll rank for anything else. So, you'll need to keep up your marketing efforts on all the keywords that you're targeting at the same time. (This can be pretty difficult if you don't have a system in place.)

If you've got any existing website SEO efforts in place, you'll do better with just adding your local city or zip code to your normal process.

Website SEO: Where to start

OK, here's the plug; if you've got a business web site you should run a free SEO website report and see where you're ranking on the search engines and how you might improve. We offer this service (and it's a valuable one) so that you can see exactly how your site's performing at any given time.

AuthorMedical Spa MD