If you’re running a business that relies strongly on the internet, you’ll have to do a little bit of SEO. And a component of SEO is doing article writing for SEO purposes. There are slight differences between an ordinary article and an article that was made for SEO. SEO writing is the process of combining good quality content and proper keyword usage. In order to do that, see the steps below.

Always start with keyword research

The logical thing to do if you want to rank for keywords is to do keyword research. There are many tools available in the internet, some of them are free. These tools allow you to determine which keywords you should be using by providing you the number of searches per month, among other details.

Identify topics of relevance

Make sure to choose the topics carefully for your keywords. Lately, search engines are getting in terms of identifying which sites to give in the search results.

Write the article

Write the article like you do when writing ordinary articles. The basics still apply, providing an introductory paragraph, the content and a conclusion. Be sure to write high quality, valuable content, something which people would spend some time to actually read.

Insert your keywords

Here’s the tricky part. When you already wrote the article that’s related to your keyword, it’s most likely that you’ve already used that keyword. Make sure though that you haven’t used the keywords too much because it might trigger some spam filters. Instead of repetitively using the same keywords, it would be good to replace them with what we call ‘cousin keywords’. That way, you get to increase the relevance of your topic without being labeled as spam.

Don’t forget to link back to your site

A good practice when writing the article is to make sure that it links back to your site. If you’re writing for your site content, a common practice would be to link back to your home page or perhaps another page in your site. That way, readers can easily navigate through different contents of your site. However, linking to different sites isn’t necessary for your own content.

On the other hand, if you’re writing for article submission (another common practice for SEO), it’s important that you don’t forget to insert the links to your site. Otherwise, the content you wrote will just be good for reading and gives you no benefit in SEO perspective.

It is very important to increase your website presence through linkbuilding. Not only does it increase your readers, it also increases your chances of making money in the internet.

In order to increase your website presence, you need to do linkbuilding. Below are some linkbuilding strategies that will certainly be helpful to you.

Submit Articles. Submit articles on your niche topic and submit it to article directories for backlinking. Aside from getting links back to your site, you also get a lot of readers should people stumble on those articles. These articles are good sources of links as well as visitors.

Squidoo Lenses. Similar to submitting articles, create Squidoo lenses with links to your site. It only takes less than 20 minutes to create one. Another site similar to Squidoo is Hubpages.

Social Media Profiles. With Social media running rampant in the internet today, it only makes sense to make use of these opportunities to create links for your site. Places where you can create those links are through your profile pages.

Social Bookmarking. Another way to get your site noticed are social bookmarking sites. These sites are mainly for creating bookmarks across the web for sites that are interest the user.

Blog Creation. Because of the abundance of Web2.0 sites that can have you easily setup your own blog within 20 minutes, that's only short of telling that you can have your links published for free. Though these sites are not exactly created for this purpose, it's certainly one way of taking advantage of this opportunity.

Use signatures in forums. Forums have an option to use signatures when signing into forums. Most would use quotations, sayings, or catch phrases. In this case, instead of using those things, use a link instead to your site. That is if HTML tagging is allowed.

If you really want to improve your website presence, make sure to create links and create a lot of them. After all, you can never get enough links.

 

Posted
AuthorMarco

When we talk about SEO, the first thing that comes to mind is the internet. After all, the Website SEO means Search Engine Optimization. Now, here I am sharing tips on how to promote your SEO efforts offline. Consider the irony in that.

As a matter of fact, supplementing your online strategies with offline strategies are actually very helpful especially if you're running local businesses. It may be a different thing for international retailers. However, if you're running a medical spa in LA, or perhaps a clinic in Chicago, having offline strategies may actually benefit you a lot.

Here are a few tips for promoting your SEO efforts offline.

Use offline advertising to promote your web presence. Aside from advertising the name of your company in local publications, you can include your online accounts as well to increase your internet presence. By posting your Facebook or twitter accounts, you'll be able to give readers easy access even when they're not using a computer.

Ditch the traditional Business cards. Another way to say it would be, make your business cards online friendly. If a traditional business card should contain your name, your company, your position and your number, these days, you should consider putting in your website and social media accounts as well. In a way, it is also a form of advertising. You can even use those cards as means of promoting different events that you have.

Use your Car for advertising. Have you ever seen cars that have all those company logos plastered on their sides and even their windshields? Well, this is a milder version of that. By availing of custom car stickers, you can convert your cars into a mobile billboard.

Be Creative. At this day and age, you'd be surprised at the next gimmick that can be proven effective. Use games, use technology, use whatever resources you can.

 

Posted
AuthorMarco

Everybody wants to be placed at the top of every search engine. So how does one do it? What we'll talk about today is to help you develop a sensible strategy in promoting your website.

Have you ever asked yourself, how does a search engine choose which one goes at the top?

The truth of the matter is, every search engine has their own "top secret" formula or algorithms to calculate whether you should go at the top. There goal is to provide the most relevant, up-to-date pages for every search query. In order to do this, they are continuously battling against SEO experts who would seek to turn the favor into their clients.

Black Hat and White Hat Website SEO

There are basically two strategies in getting on top, namely Black Hat and White Hat. White hat is the kind of Website SEO that search engines approve of. It is by providing quality, relevant, and timely information.

Black hat on the other hand refers to strategies that try to circumvent that and is a why synonymous to cheating. Black hat strategies can work. However, these "techniques" can only work for a while since smart people at Google can figure out what you're doing and get rid of that loophole. This can even get you banned.

No one can really be certain what affects the rankings. However, there are those that have been proven time and time again. It also makes sense considering the goal that search engines have.

Quality Themed Content. This is more than just stuffing your articles with your keywords. Search engines are getting better at determining the themes where your links are at. Search engines determine the themes through "latent semantic indexing". It's another way of saying that some artificial intelligence is capable of checking whether the sites that have your links have the same theme, or basically similar to your site.

All Links Are Not Made Equal

Links with the same theme as your site can have more weight than those links that come from sites that are unrelated to your site. In other words, if you're trying to promote a baking site, your links from a baking blog can have more weight than links from a gardening site.

Can Anyone Guarantee A Number One Placement?

The answer is NO! No SEO consultant can guarantee Top placement. All they can guarantee are actions that can try to get you there. Not unless he owns the search engine of course.

 

Hold your horses. Before loading up your guns and firing all your efforts toward linkbuilding, be sure to cover your bases first. Before you can send out links to your site, make sure that your site is already SEO friendly.

Here are a simple ways of optimizing your site for search engines. No, we’re not trying to manipulate the results of search engines by doing something in our site. Instead, we’re doing some things to make it “easier” for search engines.

Generate good content. Nothing beats good content. The more you have… the better. The more unique it is… the better.

Fix your Meta Tags. Though a lot would say it doesn’t do good, it’s better to do it and find out it has weight than not do it and find out that it does.

Create unique keyword-targeted title tags on your pages. If you must put your company somewhere in the site, put it at the end.

Keep up to date. Keep your site fresh by generating content on a regular basis. Fresh content adds to your sites relevancy on specific queries.

Be sure to link internally. Create your own mini-net within your own subdomains.

Always link back to your domain. Similar to linking internally, be sure that every page you have is able to link back to your site.

Use keyword-rich URLs. Instead of using numbers and dates in naming your pages, be sure to include keywords that you’re trying to rank for.

Create a sitemap. Aside from making it easier for your visitors to navigate through your site, it will make it easier for robots/crawlers as well.

Give each page one target keyword phrase. Don’t optimize a page for many keywords.

Keyword Captions. If you have photos in your site, make sure to use your keywords when providing captions.

Add widgets to your site. These tools can make it easy for visitors to share.

Widen your services to videos, podcasts, news and even social media. SEO is now more than just blue links in your site.

Optimizing your site is a must before doing off page optimization. Once you’re done with these things, you can now have fun with linkbuilding.

 

 

Posted
AuthorMarco

Article submission has always been one of the main activities in doing website SEO. These days you see sites that offer article submission services. One of the most prominent examples is Ezine. Now, you can see other sites as well that basically offer the same service.

One of the purpose of sending out articles is to create links that would users back to us. Not to mention that search engines rank your popularity depending on how many backlinks you have in the internet. Though links may have been the most primary concern of most webmasters, let us not forget that articles also serve another purpose and that is to provide content.

You may well be able to write a good article but unless you have a good title, no one will be able to read it. So how do you choose your title? Are you using the right keywords?

Let’s see an example:

Dog Training – Though this one may be a popular title, it doesn’t really say much about the article. Your title should be able to tell the reader what to expect when they take a first glance at your title. It should be able to lure people in.

Home Dog Training – This may be an improvement over the first one because it adds another aspect of Dog Training. However, there’s still so much information about home dog training. What is it about? Let’s see the next example.

Home Training Your Dog To Stop Biting – Now this one’s a lot better. It tells the potential reader what the article is about. From the title itself, clearly it’s saying that you’ll find information on how to train your dog to stop biting and anyone can do this at home.

An article only has value if someone is able to read them. By choosing the right words, you’ll be able to win the first half of the battle. The next thing is to be able to deliver what you promised through your titles. Then again, that would be a nice topic for another post.

Posted
AuthorMarco

All these talk about social media marketing and Facebook always comes at the top. Has anyone bothered to ask why it should be Facebook? Anyway, here’s a couple (a lot!!!) of reasons why Facebook has been the favorite choice of marketers and why it should be your favorite as well if you’re planning to put up a business or start an internet marketing scheme.

Microsoft showed a $240 Million interest in Facebook. That would mean a lot of activities and you can expect advertisers to follow.

Event Creation. In Facebook, it’s very easy to share and invite people to an event. People can RSVP through your Facebook Events as well.

The Facebook Ads. Setting up a Facebook Ad is very easy. What’s great about it is you can target people with the same interests. If you are trying to sell something about sports, Facebook has their own algorithms that will have your ads pop up on people that are interested with sports.

Facebook Pages. You can create a page, depending on the type you want, you can have a page for a local business, a fan page, a community page, so basically, it covers everything that you would want to market.

Facebook is now more popular than porn! Would you believe this? Recent surveys have shown results that college students access Facebook more than they do porn.

Very easy to share. If you have a Facebook account, you’ll probably notice how easy it is to share pictures, links, videos, and even notes. A simple share button will send to all your friends.

FBML. For those who want to put up their site inside Facebook, they now have a static HTML web page editor where you can control HTML code. FBML is actually “Facebook + HTML”.

As you can see, there may be a lot of social media networks available to you know. However, if you want to reach out to as many people as you can, you might as well get a Facebook account.

Posted
AuthorMarco

Everybody knows that you need content for your site. Instead of looking at other sites and see what you can copy (for lack of a better term), here are some article ideas which can certainly help you create more content for your site.

How To Guide… If you know how to do something, write about it. It doesn’t have to be something that an expert knows. You’d be surprised at how many people would be searching guides like “how to replace a doorknob,” or “how to ride a bike.”

Advantages and Disadvantages… People like to know both sides of the coin when they’re getting something. In fact, it doesn’t have to be about things. You could talk about, “The Pros and Cons Of Backpacking.”

10 Reasons To… Compared to the article idea before this, this is much more of a one sided approach. If it were on the debate, you’d be on the affirmative side. Write about the reasons why things should be as they are or why should buy this, or why you need plenty of rest.

5 Mistakes To Avoid… Create an article that would help other people avoid mistakes that you’ve already made. Aside from having some content, you might get a lot of interaction from people that you might have helped.

The Problems With… This is a bit similar to the previous one. Well, the more you can write, the better.

Reviews… Write reviews of every product or service you know. A lot of people have made a living with this strategy alone.

Top 3 Myths about… Put a stop to people believing in things that are not true. I’m sure you already know the most common topic for this, Top Myths About Weight Loss.

Why I Love… You may share personal views about something you love. You may be able to engage in conversations with people who are interested in the same thing.

5 Secrets That… Show people the truth about something. The more intriguing it is, the better.

How To Make Money Using… This will certainly be a hit article especially if you’re showing people how to make money on something. Up to this day, people always search the phrase “how to make money”.

Just plug in your keywords and see what articles might be worth writing. As you may have noticed, this article is also an example of these article writing Ideas. To make it more obvious, this article should be entitled “10 Ways To Write Your Content”.

Posted
AuthorMarco

Are you one of those that wake up and the first thing that comes to mind is opening your Facebook page? Or perhaps those that twit every single activity of your day for your friends to know?

Social Networking has certainly made its way into our daily lives. Almost all who have access to the internet go online for two reasons, personal email and social networking.

Because of this fact, millions of business owners dove into this massive social media phenomenon in order to increase their sales. Tons of businesses put up pages after pages promoting their products and services.

For a DIY SEO, putting up a Facebook page can certainly be useful since a lot of them have been gathering some authority in the search pages.

Setting up a Facebook page is very easy. Here’s how:

  1. Sign up for a Facebook account. This is totally free. Some people opt to create another account solely for business purpose. We don’t want our business meddling with our personal lives.
  2. Click on Advertising at the very bottom of the page.
  3. Click on Facebook page (Don’t click on “Create an Ad”). In this page, it will you give you an overview of what Facebook pages are. Once you’ve read through them, click on “Create a Page”.
  4. Select whether you want a community page or an official business page. Community pages are usually for those that have a cause or a specific topic in mind. However, if you want to create a page for your online business, choose the appropriate type, input your page name and select “Create Official Page”.
  5. You’re almost done! You will be taken to your page. Well, basically, your page is already active but with no content.
  6. Let Facebook guide you in “Let’s get started” tab to see what you need to fill in such as profile pictures, basic information.
  7. You’re done! You have your Facebook page!

 

What To Do Next?

What else? Share, share and share! You created your Facebook page for your business. It’s time to share it so the world may now that it exists.

Update your page regularly. If you have events related to your business, you should make an effort to keep your fans (your page subscribers) updated. Keeping your fans updated also encourages them to be active in your page which will convert to more fans.

 

Advantages Of Facebook Pages

As you may have noticed, it didn’t cost you a thing to create this page. However, with this alone, you’ll be able to share your business with anyone you are connected to in Facebook.

 

Paid Advertising

Website SEOs usually participate in Payperclick campaigns. With Facebook pages, you’ll be able to do the same. You can create ads that promote your page aside from the usual “sharing” of pages. You will be able to reach out to different users by using a PayPerClick campaign.

By using paid ads, your page ads will pop up on different users’ ad sections. The number of people that ad will be shown to will depend on your ad settings.

It’s a Website SEO’s job to establish the authority of your page in the internet. Creating a Facebook Page is only one of the many ways to do that.

Each time you hear Website SEO, there’s always one word that keeps on popping up and that would be “keywords”. It only is logical since people use keywords when they are searching in the internet. To them, who may not be familiar with SEO, they just call it search phrases. To those who are trying to rank for those phrases, we call them keywords.

If you’re opting for DIY SEO instead of acquiring Website SEO services, here are a few tips that will certainly get you somewhere within the search pages though not exactly to the top. This also depends on how competitive your keywords are.

Choose The Right Keywords

When choosing keywords for your site, it must be relevant to your sites content. You can’t just go on and on about Botox if your site is supposed to be about cars. There should be a relationship with the words in your site with what your site is supposed to be. If not, it sends mixed signals to search engines and it may affect your rankings negatively.

Choose The Appropriate Domain Name

One way to get a leg up in the search pages is to have the exact keyword phrase in your domain name. In fact, a lot of sites have been getting in the first page of SERPs, if not the first spot, by having the same domain name as the keywords that they are ranking for.

Page Titles Should Contain Your Keywords

In order to add more value to your pages, make sure to use your keywords in your page URLs. Instead of having your pages numerically labeled, use your keywords instead. Have you ever tried Googling certain phrases? Notice that the phrases that you Googled are usually present in the URLs. That in itself says a lot about how search engines choose their results.

Create Useful Keyword Content

Remember that the most important word here is useful. A lot of pages are removed from the search pages for being labeled as spam. In order to be assured of indexing, you must create a keyword-rich content that is also considered useful information. Search engines will ban your page, or worse, your site, if you stuff your content with keywords which doesn’t even mean anything.

Use Keywords For Your Anchor Text

When linking to other pages, instead of just using “here” or “click here” in the anchor text, make use of your selected keywords. Your choice of formatting your keywords somehow affects the weight of those words in the search engines. Additionally, these anchor texts are also useful for your backlinks which is another thing you should be learning about when doing DIY SEO.

If your keywords are highly competitive, which means a lot of other people are also using the same keywords, these tips may not be able to get you at the first page. However, you can be assured that using the tips mentioned above is a sure way to start your DIY SEO process.

Posted
AuthorMarco