Want to know more about website seo and inbound lead conversion?
You should, and here's why.
You should, and here's why.
(Video By: Frontdesk Video Marketing)
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Here’s why SEO can be a critical factor in marketing.
Many business owners believe that merely having an online presence is enough. So they set up a Facebook page, perhaps a twitter account and pay for a site hosting for their own website and call it a day. Unfortunately, that’s not enough to get you in the search pages. For search engines to get you at the top of the rankings, you’ll need to be referred to by other sites, preferably by other ranking sites.
The traditional marketing method, such as using paper media or television can only reach a limited number of people due to various reasons. It may be readership popularity, business markets or simply brand recognition. What’s worse, the more you spend on traditional methods, the higher your costs will be.
SEO, which is also a form of marketing method, if utilized correctly, can give you the benefit of worldwide audience at minimal costs.
To market your business, you can try telemarketing, running ads on TV or on paper. However, with SEO within your arsenal, once you reach the top of the search pile, anyone who is searching for your particular service will have access to your site. Even if they’re using different search engines, it will certainly increase your business a lot more.
If your business considers your website as your engine that drives you to success, in that context, you can consider SEO as the oil that and an SEO Expert as the mechanic.
In order to be an effective online merchant, one thing you will need is SEO. However, it'll be pretty hard to start up a web store and start SEO as well, not unless you have enough manpower and resources.
Take note that dominating a very competitive industry is not very easy, especially if you're competing with brands or companies that have existed for more than a decade. That is why you need to avail of SEO services. Instead of training yourself to do SEO or (and most likely starting from scratch), it will be better for you to avail of SEO services. If your business relies heavily on online traffic, you can't afford not to avail of SEO services. SEO companies will certainly help you increase your rankings and increase your revenue.
When hiring an SEO firm, be sure that the following services are being offered.
This is the basics of SEO. Every activity involved in SEO has everything to do with the keywords you want to rank for. You need to consider the number of searches for your keyword. Trying to rank for a keyword that only gets 5 hits per month isn't exactly what you'd call a lucrative business.
Another necessary part of SEO is getting links out in the web. The more links you have, the better your site will rank for certain keywords. Every SEO firm should be able to do as much. However, make sure that they're doing white hat strategy. There are SEO companies that do black hat strategy. Admittedly, it can work for a while. Unfortunately, search engines like Google and Yahoo didn't hire PhD grads just so you can easily cheat them. I'm not saying black hat strategies don't work. In fact they do, but it's something that's short-lived.
Social Media Marketing
Increasing your hits will require you to delve into social media marketing. Almost every user of internet spends at least a few minutes, if not hours, on social media like Facebook, twitter, etc. Tapping into these can certainly expand your potential market.
Always start with keyword research
The logical thing to do if you want to rank for keywords is to do keyword research. There are many tools available in the internet, some of them are free. These tools allow you to determine which keywords you should be using by providing you the number of searches per month, among other details.
Identify topics of relevance
Make sure to choose the topics carefully for your keywords. Lately, search engines are getting in terms of identifying which sites to give in the search results.
Write the article
Write the article like you do when writing ordinary articles. The basics still apply, providing an introductory paragraph, the content and a conclusion. Be sure to write high quality, valuable content, something which people would spend some time to actually read.
Insert your keywords
Here’s the tricky part. When you already wrote the article that’s related to your keyword, it’s most likely that you’ve already used that keyword. Make sure though that you haven’t used the keywords too much because it might trigger some spam filters. Instead of repetitively using the same keywords, it would be good to replace them with what we call ‘cousin keywords’. That way, you get to increase the relevance of your topic without being labeled as spam.
Don’t forget to link back to your site
A good practice when writing the article is to make sure that it links back to your site. If you’re writing for your site content, a common practice would be to link back to your home page or perhaps another page in your site. That way, readers can easily navigate through different contents of your site. However, linking to different sites isn’t necessary for your own content.
On the other hand, if you’re writing for article submission (another common practice for SEO), it’s important that you don’t forget to insert the links to your site. Otherwise, the content you wrote will just be good for reading and gives you no benefit in SEO perspective.
How well is your website doing? Is it getting traffic? Does it have SEO problems? How popular is it in social media?
Find out the answers for free using our free website SEO tool. Just enter your website URL and click Generate Report. We'll do the rest.
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