Change is constant. Nothing lasts forever. Such clichés are applicable when we talk about earning from the internet.
What might have worked before may not have worked today. 
Even search engines constantly change their algorithms to adjust with the times. It is the goal of every search engine to provide their users the most relevant search results.Unfortunately, there are also people who try to find a loophole with the system to make their sites come out at the top. Before, simply stuffing your pages with your keywords and stuffing your meta data with the same keywords is enough to get you on the top spot of the search pages. Now, it won't work and it will even get you banned. 
Search engines are continuously changing their ways to make their system foolproof.
Even today, they've incorporated the location of the sites for local searches. People searching for potential goods that can be bought in the internet will find that the search results give more weight to local pages. In a way, this has brought concern to international retailers. However, that is a topic for another post.
Linkbuilding In New Ways
Explore different kinds of ways of linking to your site. Exchanging links is a thing of the past. Site owners have disabled html tags in their comments section because most of the times they’re flooded with links to different sites. In some cases, they are automatically converted to “nofollow” links which do not add value to your site.
In order find new ways of linkbuilding, keep watch for new platforms that programmers develop. Before, social media had initially the purpose of connecting people with one another. Nowadays, it’s one of the most preferred venue of advertising, linkbuilding or otherwise.
If you want to get on top of the heap, then it is only logical for you to change as well. Change favors the bold.

 

 

 

Posted
AuthorMarco

One way of enticing people to join a community is to provide incentives. You may provide freebies or rewards in order to get them to sign up. This may be a good way of getting sign ups. However, if you want to entice action within your community, you this may not always be the solution.

The problem with incentives is that the moment they've received what they signed up for, they're through participating. It is better to target people who sign up because they're the type of people who enjoy participating in such community. The mentality of people who sign up because of these goes something like this. "No incentive - no action." If you're resources are limited and you don't have an unlimited amount of freebies, it may be harder for you to entice these people to take some action.
In order to remedy the situation where your list is filled up with dead leads, it is better to start at the very source - the sign ups. 
This is where the challenge comes in. Instead of enticing people with rewards to sign in, you need to persuade potential members that they are the sort of people that would join your community. It may be harder to do this. However, once you've persuaded the right people, it will be more effective compared to enticing action from the "rewards only" people.
In order to salvage what you can out of the sign ups you got from freebies, look for ways to entice them. It may not be as promising as a 100 percent conversion, but at least you've tried something to take them out of the dead end list.
A community that has no activity is a dead community. So make sure you persuade the right people to join your community.

 

Posted
AuthorMarco
CategoriesSocial Media

It's not possible to force your business in your community. You incorporate your community with your business. This means that you'll have to change. Changes are needed within your company, your product, and even your marketing strategies.

Your Company Needs To Change
We're not saying you should overhaul your company. What we mean is that your company needs to adapt to the changes within your community. You will have to work with the people you want to reach. Your staff should be interacting with the members of your community. In other words, there should be communication between your company and your community. You need to respond to queries, discuss ideas and, most importantly, befriend members. The community should feel that your company is part of the community.
Your Products and Services Need To Change
Not all products and services are marketable (depending on your community). You need to listen to your community and see what it needs. "See a need, Fill a need". You can also encourage your community members with first time incentives, or perhaps give community members a discount. One good idea would be to automate it. If someone makes a purchase or avails of your service, you can automatically give him a community member's account.
Your Promotion Needs To Change
Your promotion should be integrated within your community. You can promote within your community members first. Also, you can ask members for ideas to make help the promotion more. In using your marketing and advertising resources, you also get to promote your community as well.
Your Website Needs To Change
Keep your website up to date. To entice your community into action, make the community elements the central elements of your theme. Encourage interaction within your site by bringing the community at the forefront of the site. Provide elements such as chat capability where members can talk about products. This is also a form of feedback that will certainly help you improve your products and services.
Your Pricing Needs To Change
Give incentives to your members, such that they will think that it is to their advantage that they are part of the community. Provide bonuses or free products to the most active community members.
There are a lot of ways of integrating your business into your community. You should consider each and every one of them. If your community is well integrated with your business, then you can be assured of its success.
 

 

 

Posted
AuthorMarco

As we approach year 2011, there are now a lot of changes that we have to go through. With mobile technology alone, there are a lot of tablets being released that offer more than just a book reader. With these mobile gadgets, you can now interact engage in various forms of social media interaction.

Along with the sudden outburst of social media apps on various mobile gadgets, you can also expect many local businesses to start integrating some of their marketing with location based strategies. There are tools like FourSquare and Gowalla that certainly help. Mobile phones are equipped with GPS that allow local businesses to be found also when a user is navigating.

Video Streaming will be hotter than ever. With internet usage getting cheaper as time goes by and as infrastructure goes faster, it will be more practical to spend more time in front of the computer than in front of the television.

SEO will be moving towards Social Media Optimization. SEO is now a bit outdated considering that majority of the people accessing the internet is accessing it because of social media. Facebook alone gets at least 25% of the page views. If you want to be visible online, then you'll have to optimize your site for social networks like Facebook, YouTube and even Twitter. Luckily for us, these resources are all free. Of course, there are still some PPC campaigns for the hardcore marketers.

More Videos than ever. More online marketers are now using videos to keep their sites entertaining as well as interactive. Who can blame them? People respond to these sites more positively because they are an eye candy. Now, pictures do not simply cut it anymore. Additionally, because search engines put more weight on pages that have more content, meaning text, pictures or videos, you can expect the net to be flooded with more videos for promotional purposes.

What about you? Are you expecting something for 2011? Care to share your thoughts?

Posted
AuthorMarco
CategoriesSocial Media

If you own a business and you don't have an online presence in social media networks, it may be time for you to start to consider having one.

According to the latest stats, people spend a lot of time in the web and approximately 23% of those are time spent in Twitter and Facebook.

Marketing agencies also keep themselves abreast with the trends of today's society. Whether it's just a post of your favorite shoes, dress or even movie, Social media takes all of that data and pools together some information that can help almost any business with their ad campaign.

Right now, almost half of the population falls under the age of 30. Almost all of which are part of an online group or network. We spent more than half of our waking time in front of computers. And this is not limited to youngsters. Even people of middle age and old age groups turn to this medium in order to connect with people.

In order to maximize your profits, you have to increase your sales and decrease your expenses. Considering that scenario, wouldn't having an online presence benefit your business? These two reasons should be enough for every business to consider going into social media.

It’s Free! Subscribing to paid advertisement in television is now getting more costly than ever. Yet, most of the advertising venues on social media border on being free. Wouldn't that be more advantageous for your business? You are able to reach more audiences through the internet depending on the medium you are in, whether it's Facebook or Twitter.

It's actually a lot more cost effective to create an online presence than it is to have your ads run across the television stations. In fact, if you have enough know-how, coupled with a bit of website SEO efforts, you can even maximize the exposure of your business.

More Audiences. You can basically connect with anyone in the world today. Though this has already been brought about by the creation of the internet, the creation of social media basically strengthened this fact. With people logging in almost every day in social media sites, there’s no telling how many people you can reach just by signing up.

So, still think resorting to social media isn't worth it?

Posted
AuthorMarco


As you may already know, one of the primary reasons why people use the internet is because of social media. It only becomes logical if search engines make use of these sources for their rankings.

Over time, it's becoming clear that the stronger presence you have in social media, the stronger your presence becomes in search engines as well, which makes it good for your Website SEO.

However, it should be noted that it is not clear how search engines take a look at things from Twitter and Facebook in order to help the organic searches.

Danny Sullivan, the Search Engine Land Chief posted a very important article about how social media affects search engine rankings and surprisingly enough, Google and Bing gave direct answers that they do, though they didn't exactly divulge their respective secrets as to how it does affect search engine rankings.

According to Google, when an article is retweeted in Twitter, it sort of flags up as a signal and they also consider how many people shared the articles. Despite of these links being nofollow links, it clearly shows that they in fact have bearing when it comes to Google searches.

The same can be said about how they treat Facebook Fan pages. The more authoritative the crowd sharing links to your content, the better you rank in the search pages.

Bing also explains that they also look at social authority of users. They also consider the number of people following those users and add a little more weight in the links they have. In other words, Bing decides when links carry more authority by determining the person who tweets it.

In terms of Facebook Fan pages, Bing explains that if the same links is shared in both Twitter and Facebook, it is more likely to be legitimate.

So, if you really want to rise in the SERPs, it may be good to looking into increasing your authority in both Twitter and Facebook.

 

Posted
AuthorMarco

If you want to participate in social platforms, you're most likely to go to Facebook and Twitter. Their interfaces make it very easy for you to interact with other people. The same can be said with YouTube if you're into watching videos. In the case of updating your professional resume, there's LinkedIn.

 

Many would admit that they only use this platform when they're in need of it. You can chalk these instances to those when they're approaching the end of one career or perhaps when in search for another one.

For those of you who are not aware, LinkedIn is also a place where you can channel your marketing efforts. Here are a few tips for you to consider:

Let Your Profile Speak For You. When you create your personal profile, be sure to convey from the start what you're trying to achieve. Give your contact information and don't make up names. Also, make use of the three URLs you are allowed to use and optimize them for keywords you’re targeting for.

Extend your network. If you think someone can help you achieve your goals, extend an invitation to them. You can even import your contacts from other accounts but be sure to personalize each invitation. People tend to respond more positively if the messages accompanying the invitations are personalized.

Participate. Like all social networks, participate. Ask questions and answer them. Get in touch with other people and introduce them to other people who you think would be able to help out. Build connections that are helpful. Build a relationship, not just a connection with your colleagues.

Manage it properly. It only takes a few moments to manage your account. In that time, you'll be able to join groups and be active. Be conscious of what you say since this is not Facebook. This is a professional network.

Post relevant news. Unlike Facebook where people don't mind you sharing that you're eating cheerios for breakfast, update your status with relevant news pertaining to your industry.

Follow others. Keep up to date with the news of your industry by following the relevant people. You'll be able to receive updates on their status.

 

 

Posted
AuthorMarco

For those of you who are into social media for business, one of your priorities is by getting a lot of audience. Let's face it. Your audience is readers and some of those readers or guests will be converted into buyers. So it's only logical for you to want to acquire larger audiences.

Below are tips that you can use to help you gain more readers, followers and hopefully clients.

Publish content that is worth publishing. A lot of people publish stuff that isn’t really valuable. If you do decide to use social media as a means to put up a business, then share things that are important, that people may find important.

Start with your people who like you already. There will always be people who will respond to your posts positively (some negatively!). Increase your interaction with those that have a higher probability of responding to you. It's possible that these people also have other people following them. It's very likely that people who follow them will have something in common with you, which is another ground for branching out to other people.

Repeat The First Tip. Always keep in mind that in order to keep your readers or followers on following, you have to feed them good stuff every day. Create a daily routine that will make them want to read your tweets or posts on a daily basis. Give them a reason to follow you.

Reach out to your friend's friends. The good thing about social media is that you'll be able to connect with people who have something in common with you. It may be a hobby, a page you like, or even a friend. Having a common friend is enough for people to accept your invitation as a friend. Don't scare them off by delivering the sales pitch right after they've accepted your friendship. Build a relationship first.

Remember that social media may as well be at its infancy. There are a lot of strategies to that you can use in order to use it at its maximum potential. Still, whatever uses you may have for social media networks, it is clear that having a lot of readers, followers, or friends is a good thing.

Posted
AuthorMarco
CategoriesSocial Media

As there are now a lot of professionals turning to Social Media for furthering their careers, they need to establish ground rules else they may be damaging their careers.

To maintain a sense of professionalism in a place where almost everything goes, here are a few things to keep in mind.

You have boundaries. Knowing that you are now using your professional and personal spaces interchangeably, you still need to define your boundaries. It's important to be careful with what you say and you need to learn proper online etiquette.

All eyes are on you. Before sending out that tweet or pressing that "publish" button, know that everyone is watching. Everything is documented within the internet. Even if you decide to delete it, it still manages its way into hard drives. Make sure to look at your posts from different perspectives. What would your colleagues think if they saw your post? What about your boss? Potential Employer?

Imitate People You Respect. This goes for online and offline. It is important to maintain a respectable character online as it is offline. Imitating people that you respect is one way of earning your own. Aside from that, you also need to respect others online. Respect begets respect.

Tweet only when sober. Things might easily pour out after a few drinks. However, it's one thing that you don't want to be doing. It's the same as waking up in the morning with a huge hangover and a short memory lapse.

Dialog with your employer. Keeping tabs on one's self is one way of improving one's self. By dialoging with your employer, you also get the sense of what is acceptable behavior...for him that is.

Social media networks are places where a simple mistake can ruin a reputation. So make sure you keep on policing yourself.

Posted
AuthorMarco
CategoriesSocial Media