People who are turning into online commerce are steadily increasing. A lot of people are now realizing that having an online store offers an advantage compared to having to rent out office space. Aside from that, a lot of services are now being offered to online clients to maximize their income.

In order to be an effective online merchant, one thing you will need is SEO. However, it'll be pretty hard to start up a web store and start SEO as well, not unless you have enough manpower and resources.

Take note that dominating a very competitive industry is not very easy, especially if you're competing with brands or companies that have existed for more than a decade. That is why you need to avail of SEO services. Instead of training yourself to do SEO or (and most likely starting from scratch), it will be better for you to avail of SEO services. If your business relies heavily on online traffic, you can't afford not to avail of SEO services. SEO companies will certainly help you increase your rankings and increase your revenue.

When hiring an SEO firm, be sure that the following services are being offered.

Keyword Research

This is the basics of SEO. Every activity involved in SEO has everything to do with the keywords you want to rank for. You need to consider the number of searches for your keyword. Trying to rank for a keyword that only gets 5 hits per month isn't exactly what you'd call a lucrative business.

Link Building

Another necessary part of SEO is getting links out in the web. The more links you have, the better your site will rank for certain keywords. Every SEO firm should be able to do as much. However, make sure that they're doing white hat strategy. There are SEO companies that do black hat strategy. Admittedly, it can work for a while. Unfortunately, search engines like Google and Yahoo didn't hire PhD grads just so you can easily cheat them. I'm not saying black hat strategies don't work. In fact they do, but it's something that's short-lived.

Social Media Marketing

Increasing your hits will require you to delve into social media marketing. Almost every user of internet spends at least a few minutes, if not hours, on social media like Facebook, twitter, etc. Tapping into these can certainly expand your potential market.

If you’re running a business that relies strongly on the internet, you’ll have to do a little bit of SEO. And a component of SEO is doing article writing for SEO purposes. There are slight differences between an ordinary article and an article that was made for SEO. SEO writing is the process of combining good quality content and proper keyword usage. In order to do that, see the steps below.

Always start with keyword research

The logical thing to do if you want to rank for keywords is to do keyword research. There are many tools available in the internet, some of them are free. These tools allow you to determine which keywords you should be using by providing you the number of searches per month, among other details.

Identify topics of relevance

Make sure to choose the topics carefully for your keywords. Lately, search engines are getting in terms of identifying which sites to give in the search results.

Write the article

Write the article like you do when writing ordinary articles. The basics still apply, providing an introductory paragraph, the content and a conclusion. Be sure to write high quality, valuable content, something which people would spend some time to actually read.

Insert your keywords

Here’s the tricky part. When you already wrote the article that’s related to your keyword, it’s most likely that you’ve already used that keyword. Make sure though that you haven’t used the keywords too much because it might trigger some spam filters. Instead of repetitively using the same keywords, it would be good to replace them with what we call ‘cousin keywords’. That way, you get to increase the relevance of your topic without being labeled as spam.

Don’t forget to link back to your site

A good practice when writing the article is to make sure that it links back to your site. If you’re writing for your site content, a common practice would be to link back to your home page or perhaps another page in your site. That way, readers can easily navigate through different contents of your site. However, linking to different sites isn’t necessary for your own content.

On the other hand, if you’re writing for article submission (another common practice for SEO), it’s important that you don’t forget to insert the links to your site. Otherwise, the content you wrote will just be good for reading and gives you no benefit in SEO perspective.

In order to attract viewers to their sites, most site owners are now putting in pictures and videos. The most common videos that are being uploaded are those that are coming from YouTube. It's very practical really if you consider how easy it actually is to do it. You simply copy the link or video, and with the use of some plugin, it can be shared automatically. Your videos will load as soon as your pages are loaded.

However, there are cases where we only want to share part of the video. Not everybody has the patience to go through every 5-minute video each time a page loads. If you're only interested in sharing a part, even if it's only a few seconds, then it might not be convenient for you to share the whole video.

Luckily, there's Splicd where you can crop a video in mere seconds. Here are the steps to follow if you want to crop a youtube video.

How to crop the video:

  • go to www.splicd.com
  • paste the youtube video link
  • indicate start and end time
  • click on the button labeled continue

That's all there is to it. See how simple it was? You'll then be redirected to a page with the link that you will use instead of the youtube video link.

For those of you who want to go directly to the punchline or can't wait for the exact moment of interest, then this tool will certainly be very useful.

Take note that this is only applicable for cropping youtube videos. If you're interested in cropping videos from other sites, or videos that are your own, then you may have to resort to other means. Additionally, you can use the link you get here to other social media sites as well.

Don’t let your visitors wait. Give them what they want right away. Crop your videos.

Posted
AuthorMarco

Everyone that lands on your website is a potential customer. Instead of having them jump to the next site of interest, there are ways of making sure that they stick around and browse through your other pages.

Below are some of the ways that you can have these visitors stay a little longer and hopefully be frequent visitors or even followers.

Make every page a landing page. Google indexes every page you have and when they end up in the search engines, depending on your SEO efforts, they can land on different pages and not just your home page. Remember that every page in your site should be treated as a landing page. Develop your pages to look as if it were the first page that visitors will see.

Publish more true content. A lot of people use link bait to get people to their site. It's a strategy of getting people there in the first place. However, if your site doesn't really have the information the customer wants, they'll just be upset and leave your site immediately. So be sure to link bait carefully. It may damage your reputation.

If you say it, do it. We often promise readers something if they click on our links. If you promise them a free report, or a solution, or an informational article, don't make them buy them at the end of all your marketing pages. You need to give some to get some. If you promise you can teach them how to play chess by reading your post, then teach them how to play chess, or at least give them some pointers to do better at chess. This is short of saying that you shouldn't lie in you post titles. Readers will never trust you again if you're using a lot of misleading headlines.

Avoid teasing, or at least minimize it. You can be tempted to do some introductory paragraph do brace the reader for something that you're actually presenting. You may ask them questions to lead them on, making them think that you understand them. Don't prolong this too much. Sometimes readers want to get straight to the point. It's better to get down to business and stop flirting.

It's great that you get to have readers in your site. But remember that it's just as important, or even more important, to get them to stay and return for more.

Posted
AuthorMarco
TagsSEO

It is very important to increase your website presence through linkbuilding. Not only does it increase your readers, it also increases your chances of making money in the internet.

In order to increase your website presence, you need to do linkbuilding. Below are some linkbuilding strategies that will certainly be helpful to you.

Submit Articles. Submit articles on your niche topic and submit it to article directories for backlinking. Aside from getting links back to your site, you also get a lot of readers should people stumble on those articles. These articles are good sources of links as well as visitors.

Squidoo Lenses. Similar to submitting articles, create Squidoo lenses with links to your site. It only takes less than 20 minutes to create one. Another site similar to Squidoo is Hubpages.

Social Media Profiles. With Social media running rampant in the internet today, it only makes sense to make use of these opportunities to create links for your site. Places where you can create those links are through your profile pages.

Social Bookmarking. Another way to get your site noticed are social bookmarking sites. These sites are mainly for creating bookmarks across the web for sites that are interest the user.

Blog Creation. Because of the abundance of Web2.0 sites that can have you easily setup your own blog within 20 minutes, that's only short of telling that you can have your links published for free. Though these sites are not exactly created for this purpose, it's certainly one way of taking advantage of this opportunity.

Use signatures in forums. Forums have an option to use signatures when signing into forums. Most would use quotations, sayings, or catch phrases. In this case, instead of using those things, use a link instead to your site. That is if HTML tagging is allowed.

If you really want to improve your website presence, make sure to create links and create a lot of them. After all, you can never get enough links.

 

Posted
AuthorMarco

When we talk about SEO, the first thing that comes to mind is the internet. After all, the Website SEO means Search Engine Optimization. Now, here I am sharing tips on how to promote your SEO efforts offline. Consider the irony in that.

As a matter of fact, supplementing your online strategies with offline strategies are actually very helpful especially if you're running local businesses. It may be a different thing for international retailers. However, if you're running a medical spa in LA, or perhaps a clinic in Chicago, having offline strategies may actually benefit you a lot.

Here are a few tips for promoting your SEO efforts offline.

Use offline advertising to promote your web presence. Aside from advertising the name of your company in local publications, you can include your online accounts as well to increase your internet presence. By posting your Facebook or twitter accounts, you'll be able to give readers easy access even when they're not using a computer.

Ditch the traditional Business cards. Another way to say it would be, make your business cards online friendly. If a traditional business card should contain your name, your company, your position and your number, these days, you should consider putting in your website and social media accounts as well. In a way, it is also a form of advertising. You can even use those cards as means of promoting different events that you have.

Use your Car for advertising. Have you ever seen cars that have all those company logos plastered on their sides and even their windshields? Well, this is a milder version of that. By availing of custom car stickers, you can convert your cars into a mobile billboard.

Be Creative. At this day and age, you'd be surprised at the next gimmick that can be proven effective. Use games, use technology, use whatever resources you can.

 

Posted
AuthorMarco

As a site owner, you would really feel great watching your site inch its way up in the search engine results pages. Website SEO is an ongoing endeavor and as you continue your SEO efforts, you might be tempted to do some things that may stunt your climb up the SEO ladder.

Do not be misled by marketing strategies and sales pitches that will lure you into doing the following for they will certainly be your undoing.

Black Hat SEO. Time and time again, you have been advised. Always use white hat strategies instead of black hat. I'm not saying that Black hat doesn't pay off. It does. It sometimes does. However, the repercussions of having your site banned from search engines are not really worth it. It would be a pain starting from scratch again.

Overhauling your website. With all the new "user-friendly" platforms, it's only natural for site-owners to shift from one platform to another and overhauling your website. This can be disadvantageous especially if your new site has a very different structure with your old one. In order to overhaul your website properly, be sure to make use of 301 redirects so that you'll be able to maintain the site integrity and not show off as broken links when being crawled by spiders.

Duplicate content. So you see a site that has great content and you decide to copy it. Bad move. This can certainly get you slapped back in your rankings. If you really want that content so bad, why not rewrite it? I'm not suggesting that you spin it, but perhaps you can make another version of it. There are online tools that can help you with ensuring the uniqueness of your work.

Too Few Marketing. Links, links and links. You can only do so much optimizing for your site. Optimizing your site is not going to be enough to get you in the search pages. Again, you'll need links. The more, the better. Take a proactive approach in building links for your site.

Before doing anything drastic to your site, make sure to consult Website SEOs for the best course of action. It would really be a shame to sabotage all your efforts with a few misguided actions.

The intentions are good, but when it comes to SEO, it's the aftermath that counts.

Posted
AuthorMarco

Blog commenting is one of the best ways of getting links for your site and a common practice for website SEO. Unfortunately, this led to blogs being filled up with crappy comments that don't even contribute to what the blog is saying.

Because of this, a lot of webmasters configured their blogs to moderate their comments before posting them. In order to get your comments approved and, more importantly, your links published, here are tips to consider.

Avoid copy/pasting. Though it is very easy to just copy and paste your comments for easier, it's not a good idea doing this because it's going to be obvious that it's spammy. Generic comments are going to be very obvious. You could also set up a template but be sure to add a few words in that’s relevant to the topic.

Spare a few seconds to read the blog. You actually don't have to read the whole thing. A simple skim of the blog will allow you to get a grasp of what they're talking about. Aside from this, what you can do is quote a part of the blog itself or someone else's comment.

Check formatting. In order for links to count, they must appear in link format. Most blogs are capable of interpreting HTML format. Remember the "<a>" tag? Use that to your advantage when commenting. However, some other sites autoformat URLs into links so you won't be able to use a different anchor text for your link. Still, the link will still be beneficial.

Choose a relevant blog. Before you do decide to comment on a particular blog, be sure that the theme of the blog your commenting on is relevant to the site your promoting. If you own a site about computers and you are commenting on a sports site, the links you’ll be putting won’t amount to much.  Even if you do get those comments posted, search engines may not put some weight in your links since the site you have links on are not relevant to your site.

Webmasters are particularly lenient when it comes to comments that actually add value to the content. So make sure that your comments contribute at least a little value to the blog.

 

Posted
AuthorMarco

Operating a site means you'll have to have readers. Getting readers from links and search engine results may already give you a leg up. However, it's maintaining them that should be one of your priorities.

In order to keep your readers or "accidental" visitors, you have to keep your readers or visitors interested by following a few simple tips.

Always keep things fresh. Most readers come back in order to see updates. If you'll go on a month without at least an update, your readers may decide to look for something more interesting. Nowadays, almost every site updates their news or blog at least once day. Heck, there's even some that does more than that. You can entertain your readers with news or current events.

Share what you know. If you know something, share it. People appreciate that. However, make sure that what you know is somehow important to people reading it. Always make a point to make content that's worth reading.

Have a sense of Humor. A lot of people want to be entertained. That's why we turn on the radio when we drive. We listen to music; we listen to DJ's crack jokes. People like to be entertained even when they're in front of the computer.

Be unique. Though I may already sound like a broken record by saying this, I'll still emphasize that you need to be unique. People often read to know other's points of view. As an "expert" in your field, they would want to know what your opinion is on certain matters. Remember, it doesn't always have to conform to your readers' opinions. That way, if one of your readers disagrees, you can engage in a healthy exchange of comments.

Write something that people want to read. Create an article for readers, not spiders. There's really no point stuffing articles with keywords that may be able to pull in readers on the first round but fail to deliver in the next rounds. People are smart enough to know if an article really has value to them.

Share technical expertise. If you're an expert in something, share it. If you're not, find someone who knows what he's talking and have him make some content for you. Well, another way would be to write about someone sharing an opinion, what with he being an expert and all, about something he's expert in.

Encourage them. Ask and you shall receive. Did you ever ask your readers to come back? A simple "come back for the next issue of..." You may be surprised that there are readers that actually respond to these requests. Perhaps you should try "Bookmark us by pressing Ctrl + D."

Improve your design. How your site looks also affect your readers desire to stay or go. Make sure that it doesn't look like something that came out of the ADs Section of a newspaper. Also, you might consider putting in some plug-ins that may enable your readers to easily share your site. Put in some twitter, Facebook or even blogger plug-ins. People won't hesitate to share things that they find entertaining, informational and helpful.

Keep your readers coming back. Even if you don't make a sale, or even if they don't click your ads, sooner or later, someone's bound to come back and say, "Hey, that's just what I need!"

Posted
AuthorMarco

Everybody wants to be placed at the top of every search engine. So how does one do it? What we'll talk about today is to help you develop a sensible strategy in promoting your website.

Have you ever asked yourself, how does a search engine choose which one goes at the top?

The truth of the matter is, every search engine has their own "top secret" formula or algorithms to calculate whether you should go at the top. There goal is to provide the most relevant, up-to-date pages for every search query. In order to do this, they are continuously battling against SEO experts who would seek to turn the favor into their clients.

Black Hat and White Hat Website SEO

There are basically two strategies in getting on top, namely Black Hat and White Hat. White hat is the kind of Website SEO that search engines approve of. It is by providing quality, relevant, and timely information.

Black hat on the other hand refers to strategies that try to circumvent that and is a why synonymous to cheating. Black hat strategies can work. However, these "techniques" can only work for a while since smart people at Google can figure out what you're doing and get rid of that loophole. This can even get you banned.

No one can really be certain what affects the rankings. However, there are those that have been proven time and time again. It also makes sense considering the goal that search engines have.

Quality Themed Content. This is more than just stuffing your articles with your keywords. Search engines are getting better at determining the themes where your links are at. Search engines determine the themes through "latent semantic indexing". It's another way of saying that some artificial intelligence is capable of checking whether the sites that have your links have the same theme, or basically similar to your site.

All Links Are Not Made Equal

Links with the same theme as your site can have more weight than those links that come from sites that are unrelated to your site. In other words, if you're trying to promote a baking site, your links from a baking blog can have more weight than links from a gardening site.

Can Anyone Guarantee A Number One Placement?

The answer is NO! No SEO consultant can guarantee Top placement. All they can guarantee are actions that can try to get you there. Not unless he owns the search engine of course.