2011 is just starting. Are you just starting SEO? I know that we've covered majority of the "to do" list for Website SEO. However, in case your still starting on your website, here are a few things that you should be doing...if you want to rise on top of the pile of search results.
On Site Search Engine Optmization
Everything starts at home and with Website SEO, it's still the same. In order to make sure that your site shows up in the search engines, you need to make sure that it's designed for search engines. Do not misinterpret though. When we say that it is designed for search engine, you need to make sure that your pages aren't spammy. Each of your pages should have unique page names. If you have two pages talking about a certain topic, you might as well merge both pages into one page full of content. That way, you will further increase the relevancy of your page on the topic.
When it comes to the internet, links, or backlinks as others call it, are considered the currency of the virtual world. The more links you have spread in the internet, it means the more weight you have on a certain topic. Just be sure that you spreading your links in the right community. Lately, search engines are becoming smarter, courtesy of PHDs in Google, Yahoo and Bing. They now have more intelligent systems to determine uniqueness and relevance of your site. Be careful when sending out links because you may end up blacklisted. There are two ways of doing this and they are considered White Hat SEO and Black Hat SEO. White Hat SEO is what most search engines generally consider acceptable. Black Hat SEO is what gets you banned.
With the Social Media Boom, a lot of marketing strategies have been flooding social media networks. The logic behind this is that a lot of people are now using social media sites such as Facebook and Twitter. More people means more possible customers. If you're in the internet for money or for publicity, tapping into social media will certainly help you. It's a way for you to build up easy connections and hopefully also get a few links in the process.
Hopefully, those three things should be enough to get you up and running for 2011.