If you’re wondering if it there’s a better way to increase rankings in the search pages other than linkbuilding, you’ve probably got another thing coming. For the foreseeable future, linkbuilding is currently and going to be Website SEO’s number one method for going at the top of the SERPs.
How To Do Linkbuilding
Depending on the site your building links on, there are sites that automatically convert URLs into links. When posting articles, some sites have plug-ins that allow you to add links automatically. However, for most of the sites, you’ll have to have a little html background in making these links.
Below is the syntax for putting backlinks:
<a href="http://urladdress.com/">anchor text</a>
If you've done it correctly, you can expect to see this:
As you can see, the html syntax for linkbuilding has two main parts, the URL address and anchor text. The URL address is where you will be redirected in your browser if you click on the anchor text.
Importance of Keyword Research
In Website SEO, the selection of anchor text is very important. Most would agree that the anchor text should contain the keywords that you are trying to target for. If you wish to rank first when searching “medical spa”, then you should use these words in your anchor text.
There are notions that, aside from the keywords you’re trying to get ranked for, it is imperative that you also use what they call “cousin keywords” in the anchor text. Unfortunately, unless google, or any search engine for that matter, discloses their search algorithm, all SEOs will have to hope that this method somehow adds value to the SEO process.
Natural Growth Of Backlinks
Since you’ve already figured out that in order for your site to rank first, you’ll have to have a lot of links. With this in mind, you might consider using black hat SEO wherein links to your site are generated by the thousands. There are software programs that are equipped to do that. Though it may get you at the top for some time, most Website SEO Gurus will agree that it will only be for a temporary basis.
Most search engines have already caught on to this and take this into consideration when ranking your site. Along with the number of backlinks you have for your site, they also take into account the age of your site. This means that it is important to establish a “natural growth” of backlinks for your site.
Do not be afraid that if you do Website SEO it would mean that you ruin your chances of getting ranked first. In fact, Google, as well as other search engines, recommend SEO for proper indexing of your sites. They recommend White Hat SEO techniques that are part of good design. You can never get too much links for your site. However, make sure to control how much they grow otherwise you might have wasted time and money in doing SEO.