Contrary to popular belief, it doesn’t take an expert to perform SEO. All you need is a decent internet connection, a good computer and you’ll be able to perform DIY SEO for free. However, if you want to take it to the next level, you may want to shell out a few bucks for SEO software in order to get in the game.
Tons of internet marketing gurus offer free information on how to promote your site. If you go on to their websites, you’ll most likely see a subscription for newsletters that will show you the ins and outs of SEO. If you’re a newbie when it comes to SEO, this might be the best place to start. This free information will probably show you the most basic parts of the SEO process. That would be keyword research, backlinking, etc.
Majority of the SEO tools are free. When it comes to the basic tools, you can get them free online. Even keyword research, which is considered the primary process of SEO, can be done for free using Google’s Adwords tool. Using their online software for checking the profitability of certain keywords is one thing that even expert marketing guru’s make use of. The other half of the SEO process, which is building links to point back to your site, is also free, in a way. This can be done by submitting articles, posting in forums and even creating profile pages.
Once you’re fairly familiar with the SEO process, you’ll probably realize by then that in order to be an effective SEO, you will need to do a lot of stuff all at once. This might also be the time that you realize that you’ll need SEO software. Being a DIY SEO is a tough job especially if you’re doing it all alone. Most people opt to do this if they want to put up a site and they don’t have enough resources to acquire SEO services. However, if you’re competing with a lot of other internet marketers targeting the same niche, keywords and market, you’ll have to get your game on. You’ll have to acquire SEO services. If not, then DIY SEO software will have to do.
With the help of technology, various programs are created that can make anyone play on the same field as internet gurus. DIY SEO software from Front Desk SEO (http://frontdeskseo.com) is one of them. Their software offers step-by-step instructions in promoting your site. You also get more flexibility in terms of usage because they have various packages depending on your site’s needs.
Don’t go jumping into buying into SEO software without first getting acquainted with the process. It would be a good idea to first get to know the basics of SEO. Purchasing this kind of software is meaningless if you don’t exactly know the purpose of the program.