Whitehouse.gov is a beautifully designed site for sure, but how do they handle their internal SEO?
Let's take a look at what they're telling the search engines that the site is about, and what keywords they're targeting. Here's the description and 'keywords' from the site:
<meta name="description" content="WhiteHouse.gov is the official web site for the White House and President Barack Obama, the 44th President of the United States. This site is a source for information about the President, White House news and policies, White House history, and the federal government." />
You'll notice that description is pretty straightforward and reads like a somewhat long sentence. That works because this is what the search engings will use as the description when the list the site, and what readers will see.
<meta name="keywords" content="President, Barack Obama, White House, United States of America, 44th President, White House history, President Obama, Barck, Barek, Barak, Barrack, Barrak, Obma, Barack" />
The keywords content is a little more interesting. They've entered a number of what are probably common misspellings of President Obama's name to tell the search engines that if someone types in a search for 'Barrak Obma', that this is probably what they're actually searching for.
Whenever you're performing your own website SEO you'll want to use both of these examples.
Who says the government can't do anything right?