When the internet was created, its primary purpose was to share information within a wide area. Today, it has become more than that. It has become a venue where many consumers and retailers meet. It has become the world's biggest marketplace.
These days, if you want to sell something, whether they are digital products or things that are tangible, you will need to have a website. However, you can't expect to be the only one selling that specific product in the internet.
So, how do you convince people that they should buy from you and not from others? When you're making a business website, you need to make potential customers that they need what you have. In order to do that, you'll have to convince them they're lacking something and that's where you come in. You need to prove to them in a few words, or maybe more, that your product or service is the solution to the problem that they've been having.
Let's take for example beauty products. Most businesses try to convince their consumers that they will feel better and look better if they get rid of those eye bags, if they get a better tan, or if they lose those cellulites. They usually start off with stories that may empathize with the customer. These are usually stories of being laughed at, or being humiliated for so-called flaws that can do without. Once the reader customer understands what the stories are about, it's time to make the sale. The seller then explains how their beauty products can take care of the problem that you have.
Now, I'm sure it's a lot easier said than done. To help you with writing motivational content, here are a few tips to consider.
- Keep things interesting. Keep you reader from being bored by repeating the same thing over and over again.
- Humor always help as long as it is kept at tactful levels.
- Avoid repeating the same thing over and over again. Repeating something a lot of times will come as an insult to the reader's intelligence.
- Avoid using complex words. Try to use words that you would normally use in a conversation. Plain English always works better when selling.
- When writing the content, try to speak the words. It helps if you write it then way it's spoken.
Once you're familiar with being persuasive, try to back your words with emotions. Make your readers feels something, be it laugh or cry. Make them want to change themselves or simply make themselves want to be better.
Do you know now how to convince others to buy from you? If you're still not confident, try looking at the sites of those things that you bought online. Think about what they're saying or what you read. Try to imitate them. What were their words? How did it make you feel? Obviously, they did something right. You did buy that from them.