If you want to participate in social platforms, you're most likely to go to Facebook and Twitter. Their interfaces make it very easy for you to interact with other people. The same can be said with YouTube if you're into watching videos. In the case of updating your professional resume, there's LinkedIn.
Many would admit that they only use this platform when they're in need of it. You can chalk these instances to those when they're approaching the end of one career or perhaps when in search for another one.
For those of you who are not aware, LinkedIn is also a place where you can channel your marketing efforts. Here are a few tips for you to consider:
Let Your Profile Speak For You. When you create your personal profile, be sure to convey from the start what you're trying to achieve. Give your contact information and don't make up names. Also, make use of the three URLs you are allowed to use and optimize them for keywords you’re targeting for.
Extend your network. If you think someone can help you achieve your goals, extend an invitation to them. You can even import your contacts from other accounts but be sure to personalize each invitation. People tend to respond more positively if the messages accompanying the invitations are personalized.
Participate. Like all social networks, participate. Ask questions and answer them. Get in touch with other people and introduce them to other people who you think would be able to help out. Build connections that are helpful. Build a relationship, not just a connection with your colleagues.
Manage it properly. It only takes a few moments to manage your account. In that time, you'll be able to join groups and be active. Be conscious of what you say since this is not Facebook. This is a professional network.
Post relevant news. Unlike Facebook where people don't mind you sharing that you're eating cheerios for breakfast, update your status with relevant news pertaining to your industry.
Follow others. Keep up to date with the news of your industry by following the relevant people. You'll be able to receive updates on their status.