If you have been working online to promote your local business, chances are, you already have a Facebook page. Facebook has hundreds of millions of active users and it's the perfect venue for searching potential customers.

Once you've created your own Facebook fan page, what then? To help you with that, here's a list of tips to guide you with your Facebook pages.

Give them Free stuff!

I'm not talking about expensive stuff. You have to entice your potential customers to be a fan of your page. What better way than to offer something for free? Again, it doesn't have to be expensive. You have to convince them to liking your page in the first place.

Keep updating

A common mistake that people make is that when they set up their page, they expect it to take off by itself. It's like planting a seed and entrusting everything to nature to make it grow. Just like watering a seed, you need to keep updating your content. Give your readers a reason to come back to your page.

Establish a relationship

Remember that your fans are people as well. Create an environment where interaction will be easier between you and your potential customers or clients. Get to know them. Remember that you're in a social network so it's only logical for you to socialize.

Sneak Previews

Similar to giving away free stuff, give your visitors an incentive for being loyal readers. If you're planning on launching something big, give them a sneak peak to what you have going. This will encourage more loyalty from your fans.

Another way of making sure that you're getting the most out of your internet is by checking out your customers. Who knows, you might find some strategy that will be very useful to you.